The brief was to design engaging, innovative Fresh Milk packaging in a one litre size pack. My concept focusses on the idea of "Fresh Milk on the Go". It can either be a drink in a lunch box or something you store in the fridge to have with your cup of coffee.

The designs that I have chosen emphasise the farm fresh concept as I've illustrated images of different elements on the farm. I have surrounded the illustrations with words that remind me of the farm and the image of the brand. Organic Valley don't just make products, they care about their animals. Their products are organic and they use no artificial ingredients.